Many introverted women entrepreneurs need help getting started with email sequences. Email sequences are important because they will help you increase sales online from email automatically which reduces your reliance on social media!
This post will show you the 3 most lucrative email sequences for businesses.
introverted women entrepreneurs who learn how to write and install email sequences often increase their automated sales and reduce their reliance on social media for sales.
First… What IS an email sequence? What does “email sequence” even mean?
An email sequence is a series of email messages sent automatically through your email service provider to people who are on your email mailing list. They can be triggered by behavior (joining your email list, buying something) or time (10 days after purchase, holidays, etc).
Alright, let’s get into it!
1st Email Sequence: Welcome Email Series
A Welcome Email Series will help you welcome new email subscribers who are joining your email list. This is the start to building a long-term relationship with your brand. Nurturing your new subscribers can help them build brand loyalty and ultimately buy even more.
According to The Annuitas Group, nurtured leads buy 47% more!
introverted women entrepreneurs who haven’t done this are leaving money on the table. It also doesn’t help your potential customers feel connected to your brand. If they don’t connect to the brand they may seek out alternatives.
Here’s how you can get started with an welcome email series for your business. It’s at least 4 emails over the span of 4-6 days to help them get acquainted with you and your brand.
A good welcome email series for businesses contain 4+ emails:
- initial welcome and incentive delivery if promised
- surprise offer (if no incentive) or an about us email
- set the expectations
- connect on social media
a bonus email you can include in your welcome email series could be the latest content (blogs/videos/podcasts)
This email series might be a lucrative one but the most lucrative one is next: Abandoned Cart
2nd Email Sequence: Abandoned Cart Email Sequence
An Abandoned Cart Email Sequence will help you increase your overall sales and boost revenue. I’ve seen introverted women entrepreneurs struggle without an abandon email sequences. Over 80% of online shopping carts are abandoned each year costing businesses billions of dollars. When you implement a cart abandonment email sequence you will gain a lot of those lost carts back.
Here’s how you can get started with your abandon cart sequence: approach your abandoned cart email sequence from the point of view of customer service.
You want to be:
- friendly & courteous,
- firm & honest
- helpful & considerate
I recommend sending 3 Emails over a period of 3 days. When my clients send 3 emails they saw a 60% increase in sales over just sending 1 or 2. 3rd time’s the charm!
The timing I recommend for an abandoned cart email sequence is:
- 1st email within 4hrs
- 2nd email within 24hrs
- 3rd email within 72hrs
Using an incentive is recommended but it doesn’t have to be a discount. The abandoned cart sequence will hustle for you but don’t put in all the work for the initial sale and not have anything coming after they buy. That’s where the 3rdemail sequence comes into play: Post Purchase Emails
3rd Email Sequence: Post Purchase Email Sequence
Forgetting to use a Post Purchase Email Sequence can make you seem like a one hitter & quitter! You got the sale and delivered the product so no need to hear from you right? Wrong! It costs 10x more to acquire a NEW customer than to convert a previous customer. Post purchase emails help you to continue building that relationship with you customers. This is will help them become brand loyalists and eventually brand advocates! Repeat customers are the key to buisiness success and longevity!
Here’s how you can get started with the post purchase email sequence: consider your entire customer journey.
Thinking about your entire customer journey will help you see where you have opportunities for additional sales in the future. If someone buys a skin cream or body butter don’t assume they are going to automatically come back. As consumers we like both new and novel AND main stays. Shiny object syndrome is a syndrome for a reason. It draws your attention from your usual. This email sequence will help your business stay top of mind with your current customers.
I share a lot more of this in this article on how to increase online sales.
5 types of emails you can send post purchase:
- use the product (might seem obvious but how often do you buy something you don’t use? exactly lol)
- customer results (what happened when so & so consistently used the product?)
- social share request (share their results on social media)
- educational emails like when to toss make up, when to clean brushes, etc.
- time to reorder emails to generate repeat purchases
Creating an Welcome Email Series, Abandoned Cart Email Sequence, and a Post Purchase Email Sequence will help you increase your automated sales. This will reduce reliance on social media for sales.
You might be wondering about why I am so adamant about reducing your reliance on social media for sales. I share more about that in this article on why email marketing is important for introverted women entrepreneurs.
I discovered how important this was when i launched my handmade business and I didn’t have any email sequences in place. I wasn’t even using email. Eventually I burnt out and had to make a change. I discovered email marketing and more important email sequences and series. Since then most of my sales have been generated through email marketing and so have many of my clients’.
If you’re wondering where to start with email sequences, look no further. The key it to start at the beginning with a welcome email series. Because so many of my clients come to me without a welcome email series I developed some templates to get them started.
The Welcome Email Series Templates for introverted women entrepreneurs will help you to get started with a welcome email series.
Click to grab the Welcome Email Series Templates for Businesses now and get started today.
And we’ll get you on the road to having lucrative email sequences quick.
