As a soap business owner, you should be focused on increasing repeat sales as that’s the key to growing your business in the long run. But in order to do that you need to continue to stay in contact with your customers, even after they purchase!
5 types of emails soap businesses can send post-purchase to increase online sales – Email Marketing Specialist & Consultant
Post-purchase dissonance is real and with smaller brands, it’s even scarier to take that leap. So staying in contact consistently can keep your returns rate down and increase your repeat purchases! In this article, I share 5 types of emails to send to your customers post-purchase to increase sales at a later date!
5 Types of Emails Soap Businesses Can Send Post Purchase to Increase Online Sales
1. Reminders to use the product
This is an email that is sent to remind them to use the product. It does this by reminding them that they bought it for a reason.
These types of emails might seem like overkill but how many times have you purchased something for it to gather dust on your shelf? The thing is if stories sell then the key is for us to get our customers to USE what they buy so we can have stories of progress and results!
An example of this email is: The summer is coming here’s why to use this type of soap now more than ever. These reminders to use the product can also include additional tips which is email #2.
2. Bonus tips
The tips email is all about tips, tricks, and hacks to help them get the best results possible. This can be a tip about how or when to apply the body lotion or when to send that type of email or something that’s not readily known.
These types of emails help them see you and your brand as genuinely helpful while educating them and not just out there to make a buck. Nothing wrong with making a buck. The problem is when it’s at your customers’ expense instead of their delight. This leads to email #3: Case Studies/before & afters.
3. Case studies / before and afters
These are emails displaying the biggest motivator & trust indicator known to people, Social Proof. This is when you send your customers stories. It allows them to see what’s possible if they use the products. This is much more powerful than you saying “use the product” because we’re social creatures. We do what we see others do and we are willing to do what others do to get the results they have.
These types of emails also tap into something else… FOMO aka Fear of Missing Out. “I want what she has!” well this is a subtle reminder of how they get what “she” has. This leads us to email #4: Encouraging them to share.
4. Encouragement to share
This is when you gather your customers’ stories and results and invite them to share on social media via sending you a picture or using your branded hashtag. The real reason people share is status. “Look at me! I’m special!” It’s a similar feeling to getting shouted out and having someone you deem important to say your name like they know you.
But this is to your benefit! When people share their stories and results they are marketing and advertising for you… for free and you are getting the most powerful form of marketing: Word of Mouth! Win-Win-Win!
5. Unannounced bonuses
This is when you send an exclusive or unannounced bonus like here’s a coupon for your NEXT order to get better use out of the product or encourage the behavior you want them to exude.
This works because it’s seen as a generous gift that comes from a good place. Since it’s unexpected, it surprises and delights your customers in a way that makes their affinity for you and your business grow. This makes them want to do business with you again thereby increasing your sales and growing your business without getting a new customer! Win-win!
So as you can see, sending these types of emails isn’t always about getting the sale but it can help you increase your sales online.
In this article I shared 5 types of emails soap businesses can send post-purchase to increase sales online and they were:
- reminders to use the product
- additional tips
- case studies/before & afters
- encouragement to share their stories
- unannounced bonuses
Now here’s a bonus type of email to send that will help you and help them: Time to Reorder emails.
Time to reorder emails are simple emails
This is when you simply say it’s been a certain amount of time and if they’ve been using the product it will naturally need to be reordered. You can include a small incentive to encourage them to reorder i.e. 10% off their next order as a reward for being a loyal customer. This helps your business grow exponentially without constantly seeking new customers.
Repeat customers spend more over time and don’t cost anything to re-acquire!
Here’s an example of a reorder email!
Here’s an example of a reorder email – You can get the template here!
Ready to implement these and more strategies in your business? Then download the reorder email template here!
Click here to sign up for FREE.99 and we’ll get you on your way to increasing your sales online in no time!
