Let me ask you something…
Have you taken the time to get to know the most common level of awareness of your potential customers?
One of the things I’m learning is this: the people who are struggling to get people on their email list are struggling because they don’t know the awareness level of their potential customers.
What do I mean by this?
Well, think about this…
Imagine: You’re a health coach for women with type 2 diabetes.
Your potential customers say they have an issue with a pasta tooth (who doesn’t lol) but you know they actually have a problem with emotional eating.
Which do you think is going to get more sign-ups?
“5 steps to creating pasta dishes that won’t cause sugar spikes“
or
“5 steps to curb emotional eating”
Most likely they are going with the first option because their awareness level is at the “problem aware” stage.
They know they have a problem and they want to solve it.
The other 3 stages are “solution aware”, “product aware”, and “most aware”.
Often times people start at the solution aware level but it’s going over most of your potential customers’ heads.
Start with the problem awareness level
If you aren’t sure what the problems they are facing, then check out the how to attract your customers online article where I share step by step how to get to know your people!
Until next time
with
Brittany White-Volks
P.S. This is a lesson I myself am re-learning. I like to call this the “curse of knowledge”. You are aware of the issue so you think they are as well… but they aren’t. We aren’t dumbing it down for them. We are meeting them where they are so we can help them get the transformation they desire. You’ll be glad you did this!
Britt