You’re building your email list, right? That’s what all the gurus say you should do right?
So why is it you aren’t making any money from this list? Why is it when you send a sales email you get unsubscribes in droves? It’s not like you’re emailing them all the time right? Just when you have something important to say or a discount to offer? why did they sign up if they were just going to unsubscribe… smh! And your email open rates? Might as well not send the email if no one is going to open them anyway… geez!
Sound familiar?
It does to me and it’s because I’ve been there before. When I was first starting out with my business I only sent the occasional email and it was about there being a sale in my handmade shop! I mean who doesn’t like a discount, amiright?
Well, it’s a bit more complicated than that…
After getting so frustrated I did a ton of research and purchased a few courses that taught me what to do and more importantly SHOWED me what not to do. I compiled all that research into The Create Your Profitable Welcome Series Workbook. During my research I uncovered 3 major mistakes I made and, to this day, SEE many other introverted women entrepreneurs making with their email list.
Here are the 3 main mistakes you’re making with your email list that cost you sales…
Mistake #1: You’re only sending sales emails
You see… sales are for you & your business. There is nothing wrong with selling… as long as it’s in the best interest of your customers. Your customers are constantly asking themselves “WIIFM?” What’s in it for me? We, as people, are intrinsically motivated (some might call it selfish but I like the way intrinsically motivated sounds 😀 ) So unless your potential customers know that you have their best interest at heart they probably won’t buy from you. They don’t like making mistakes and they don’t enjoy the feeling of buyer’s remorse. So they basically don’t know, like, or trust you. Speaking of know, like, and trust let’s move on to reason #2.
Mistake #2: You haven’t indoctrinated them
transitive verb
Basically introduce them and teach them their new way of life and new thought patterns in relation to your business.
This is important to shift beliefs. When you shift beliefs in a way that opens your potential customers eyes to a new way of thinking and seeing, you become an authority figure to them. You also prove that you have their best interests at heart. This is how Charismatic Leaders works (whether Hitler, Jesus, or Stu McLaren). Indoctrinating your people from the beginning is how you become a trusted person to them and how they buy from & into you… over and over again.
Mistake #3: You aren’t educating and/or entertaining your people
If the only time you email your people is when you have a sale then you are missing a huge opportunity with your people. They want to be educated and entertained and if you can do that at the same time it’s great. This doesn’t mean to never send a sales email.
You can technically send a sales email EVERYDAY if they find it either educating and/or entertaining. Also selling isn’t only in monetary ways. Selling can be generating a click-through to something. Sending out educating emails to awesome content (created by you or others) can increase their belief that you have their best interest at heart and that when you recommend something or offer something for sale they are even more likely to buy it.
Let’s recap.
The 3 main mistakes why you’re makig with your email list that’s costing you sales are:
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only sending hard sales emails
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not indoctrinating them so they see you as an authority
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not educating and/or entertaining them
Ok, so what’s the solution? Because I don’t know about you but telling me the problems and showing me my blind spot is all good but I am a proactive type of person (and my hope is you are as well) which means I like solutions and results.
So, how did you overcome all 3 of these main challenges and some other small ones? By designing, installing, and automating a profitable welcome email sequence. When you do this you are able to become an authority with your new potential customers right off the bat.
If you would like to skip the learning curve and all of the hours spent googling on how to create a profitable welcome email sequence or need additional help you can purchase The Create Your Profitable Email Welcome Series Workbook here. Inside it contains step by step instructions on
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how to devise the strategy
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how to write the emails (including balancing the info to offers, effective calls to action) and
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how to review for effectiveness
Even more awesome all updates to the workbook are free and will be sent automatically!
Click the button below and within minutes you’ll receive the workbook in your email. If you have any questions hit reply to any email!
