Many introverted women entrepreneurs need help with knowing what it means to market their business.
Knowing what it means to market your business is important because you’ll get clear on what you actually have to do to market your business
In today’s episode, I go in-depth about how introverted women entrepreneurs can benefit from knowing marketing basics and what it means to market your business.
This subject came up for me when I discovered that, according to the Small Business Administration, 42% of businesses fail because of lack of demand, aka they do not have enough clients or customers.
Marketing is all about generating demand for your products and services.
Marketing is essential regardless of the type of business.
I thought this was important to talk about in this episode because I was getting questions from members of my community.
I learned about marketing your business because I help business owners automate their email marketing, I run 4 businesses myself, and I have 2 business degrees.
In this video you’ll learn marketing basics like:
- What marketing is
- What marketing isn’t
- The 5 P’s of marketing
The 5 P’s of Marketing
- People (Who is this product for?)
- Product (What is the product?)
- Price (What’s the price and how can you position it?)
- Placement (Where can this product be purchased)
- Promotion (How do people LEARN about this product)
Resource shared in this episode:
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