Why Email Marketing is Important for Beauty Businesses

Many beauty business owners need help understanding why email marketing is important especially in this day and age of social media.

Why email marketing is important for beauty businesses. 3 reasons to start email marketing today

So many “gurus” are teaching how social media is the end all be all for your beauty business but they are wrong.

This post will show you 3 reasons why email marketing is important for beauty businesses.

Beauty business owners who believe that email marketing is important often build a thriving business.

1: Email marketing helps you connect with your customers

Email marketing helps you connect with your customers. Beauty business owners who haven’t started using email marketing will constantly be looking for new customers.

3 benefits of repeat customers:

1. It costs businesses 5x more to attract a new customer than to convert an existing customer again
2. The existing customers tend to buy more and more often and
3. They tend to refer new customers to the brand through word of mouth marketing.

Here’s how you can get started with connecting via email: send an email at least once a week to keep your customers in the loop.

If you don’t have an email list click here to learn how to build one for your ecommerce business

2: Email marketing keeps you from relying on social media for sales

Email marketing is important because helps you to not rely on social media. I’ve seen beauty business owners run into issues when they rely on social media for sales because you don’t have any control over who sees your post. They also don’t have any control of the users on the platform at all. If the social media platform deletes your account you’re SOL if you don’t have an email list.

Here’s how you can get started with moving your followers from social media to your email list:

1. offer an incentive for them to join your email list
2. make sure there’s a call to action in every post that directs them to your site
3. make sure your link in bio goes to a specific page.

3: Email marketing helps you generate demand without relying on traffic from Google, Pinterest, or Etsy.

Forgetting to create an email list to generate your own demand can have you relying on traffic from SEO, Pinterest, or Etsy in order to make sales. You have to create your luck not wait for it to happen.

I am not saying these sites aren’t helpful. I am saying you don’t own any of them. That means if something goes down your sales tank as well. Your traffic from these sources isn’t guaranteed due to algorithm changes and what not.

Here’s how you can get started with getting people on your email list from your traffic:

1. Create a special offer for the people to join your email list
2. When they use it you’ll be able to gauge where the sales came from.

By doing this you create your own sales and if anything happens on your social media platforms, search engines, or the sales platform you’re using you still have a thriving business!

Using Email marketing helps you:

• connect with your customers
• to not rely on social media, and
• you can generate your own demand without relying on traffic from SEO, Pinterest, or Etsy.

Email marketing is important for beauty ecommerce businesses because it will help you build a thriving business and keep you from relying on social media, SEO, or Etsy to generate sales.

I discovered how important this was when I struggled with burnout. I was building my handmade business and going to school at the same time. It was a bit much but I wasn’t building my email list. So when I wasn’t posting on social media there were no sales.

After I recovered from burnout I decided to build an email list and the rest is history.  Ever since then I’ve used email marketing for all my businesses and have generated the majority of my sales from email!

According to The Annuitas Group, nurtured leads buy 47% more!

If you’re having trouble with knowing what to send people when they  join your email list check out my new FREE Welcome Email Template

This free welcome email template will help you start sending your email list emails consistently and have you sending emails in no time.

Visit https://www.brittanywhitevolks.com/free-welcome-email-templates-for-beauty-businesses/ to grab Welcome Email Template free today.

With the rise of social media, ecommerce businesses might think email marketing is a thing of the past. This article shares why email marketing is important for ecommerce business still!